Biller Landing Page · Internal
Bill Pay Lead Gen v1 — Wireframes
Generic, biller-agnostic wireframes for the Bill Pay Lead Gen v1 landing page and payment flow. Applies to Verizon and every subsequent biller we roll out under this template.
Landing Page — Desktop
Biller-agnostic. Swap [BILLER] tokens per deployment.
BILLER NAME
[BILLER]
HQ: [City, ST]
Legal name
[Legal entity, Inc.]
Website
[biller].com
Also known as
[Alias]
* Deferit is unaffiliated with [BILLER]
Pay your [biller] bill
with Deferit
① Bill type toggle
② Bill amount & account number
Deferit pays [BILLER] directly. Free 2-week trial, then $14.99/mo.
USEFUL INFORMATION FOR [BILLER] CUSTOMERS
COMMON QUESTIONS
PAY OTHER BILLS WITH DEFERIT
Add Payment Method
After "Pay my bill". Account + trial created silently in background.
Details ✓PaymentVerifyConfirm
Add your card
Used to pay your [biller] bill
🔒 Your payment details are encrypted.
Verify Phone (US — required)
Required before CreateBill will fire in the US.
Details ✓Payment ✓VerifyConfirm
One quick security step
We need to verify your phone number
Confirm Payment
Bill summary + membership trial made explicit.
Details ✓Payment ✓Verify ✓Confirm
Review your payment
Check everything looks right
Bill details
[BILLER] · Residential
Account ending ••••5678
$XXX.XX
Payment method
Card ending ••••1234
✓ Membership
Free 2-week trial
No membership charge today
Free trial ends [date]. Then $14.99/month, cancel anytime.
Payment Confirmed
Success state + app install + trial reminder.
Payment submitted!
We're paying your [biller] bill now.
Confirmation sent to [[email protected]]
Get the Deferit app
Your free trial runs until [date]. Upgrade to keep paying bills hassle-free.
Email: Welcome / Bill Confirmed
Sent immediately after payment. Transactional + sets expectations for the trial.
Your [biller] bill is on its way
We're paying your [biller] bill of $XXX.XX on your behalf. You'll get a confirmation once it's done.
What happens next
✓ Payment sent to [biller]
✓ Free 2-week trial active — ends [date]
✓ No charge until trial ends
Manage your bills and track payments in the Deferit app.
Email: Bill Paid Confirmation
Sent once payment is confirmed processed to the biller. Separate from the welcome email.
Your [biller] bill has been paid
Great news — we've successfully paid your [biller] bill on your behalf.
Payment summary
Biller: [BILLER]
Account: ••••5678
Amount paid: $XXX.XX
Payment date: [date]
Keep this email as your receipt.
Email: Bill Pay in 4
Day 3. Feature highlight — split any bill into 4 fortnightly payments.
Did you know you can split any bill into 4?
With Deferit, you don't have to pay your full bill at once. Split it into 4 fortnightly payments — no interest, no hidden fees.
Example
$240 Verizon bill → 4 × $60 fortnightly
Available on your free trial. Upgrade to keep it.
Email: Virtual Card
Day 7. Feature highlight — pay bills and everyday expenses with a virtual card.
Pay any bill — or anything else — with your Deferit virtual card
Deferit members get access to a virtual card you can use to pay bills, gas, groceries, and everyday expenses. No hard credit check.
Use it for
✓ Bills — any biller, paid on time
✓ Gas & groceries
✓ Everyday expenses
Upgrade your plan to unlock your virtual card.
Email: Trial Warning
Day 12. 2 days left — urgency + value recap.
Your free trial ends in 2 days
You used Deferit to pay your [biller] bill on [date]. Your free 2-week trial ends on [date].
To keep paying bills on time with Deferit, upgrade your plan.
Cancel anytime. No contracts.
Email: Win-back
Day 15. Trial expired — last chance re-engagement.
Your trial has ended — but you can still rejoin
We helped you pay your [biller] bill on [date]. You can keep using Deferit to pay bills on time, split them into 4, and use your virtual card.
What you'll get
✓ Bill Pay in 4 — split any bill
✓ Virtual Card — bills, gas, groceries & more
✓ Pay any biller — 1000s supported
Cancel anytime.